When a new business venture is set up, the owners focus on developing a consumer base. Making a connection with customers is the priority for companies. Unconventional methods of marketing like advertising on social media sites are used to make customers aware of their products.
A form of Internet marketing which involves the promotion of website by increasing its visibility is the Search engine marketing or SEM. The SEM is used to improve the ranking of a website in the search results with the help of Search engine optimisation. The task performed by SEO is to optimise the website or rewrite the site content to achieve a higher ranking.
The trend of SEM is growing rapidly. In the year 2007, the advertisers spent $24.6 billion on search engine marketing, and as per the trends of 2006, the growth of SEM was at a faster rate than the traditional advertising.
The methods and metrics used in search engine marketing are as follows-
• Keyword research and analysis which involves three steps- Ensuring the site can be indexed in the search, finding the relevant keywords for the site and using these keywords to generate more traffic.
• The website popularity is measured by the number of pages that are indexed by search engines.
• The back-end tools which include the web analytic tools and HTML validators allow the success of a website to be measured.
• Whois tools are used to provide information relating to copyright and trademark issues.
• Google-Mobile friendly website checker is used to analyse a URL and report if the page has a mobile-friendly design.
Often SEM is compared with SEO, but SEM is the wider discipline and includes both paid search results and organic search results. They both need to be evaluated with the evolving practices and developments.
If you want to learn more about the SEM, you can visit thesemtimes.com. It is a news platform for the business owners and students looking to enter the world of Internet marketing. Thesemtimes provides news regarding latest developments in the field of SEM and helps you to stay ahead of the competition.
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