What is the use of SEM in the online growth of a business?

The name of SearchEngine Marketing is prevalent in the world of digital marketing. This is the technique which can increase the visibility of a website. SEM uses paid techniques primarily to accomplish the goals. The market for SEM is growing at an exponential pace, and as of 2007, it had a market size of US $24.6 billion.

SEM has two primary strategies, and they are listed below-

•    SEO (Search Engine Optimisation)- This is free of cost method which uses a variety of techniques to help search engines understand so that your website and webpage delivers them to the web searchers. These techniques include the use of titles, keywords and descriptions in a website and webpage’s meta tag.

•    PPC- It involves using paid methods to have a website in the search results of a site. An example is the AdWords program which is run by Google, and it displays the ad at the top and right side of the search results page. Google gives the ads to the websites running its Adsense program. The social media ads are also an example of PPC, and in PPC ads, each click costs the advertisers.

Which one to prefer?

Some people give preference to the natural search options whereas if a website is showing on the later search pages; it is advisable to use PPC. Regardless of whether a business owner is using PPC or not, the SEO strategies should be applied as they are free and perform their job.  

Paid advertising on the other hand often leads to clicks and conversions. An essential part of paid advertisement are the ads which not only leads to clicks but also conversions.

Are you looking for more information about PPC and SEO?

Visit thesemtimes.com today, which is a portal for online marketing news. Advertisers and business owners can visit the site to get news about latest techniques in Search Engine Marketing.