The technique of increasing the visibility of a website in the search engines results pages (SERPs) with the help of paid advertisement is called Search engine marketing. SEM can also include SEO which adjusts or rewrites website content to achieve a higher ranking in the search results.
It also involves managing your online reputation and other marketing initiatives. The benefits of Search engine marketing to your brand is listed below-
- Transparency- The SEM campaign can be measured quickly based on the conversions, and the business owners can invest accordingly in the parts of the campaign which are more profitable.
- Geotargeting- In Search marketing business owners can target the area where they want to show their ads in the search results. The can focus from a city to the whole country or regions.
- Control- There is complete control in Search campaigns from what keyword triggers your ad to the time of the day, the day of the week and season during which it will be active. The device type, network and ad position are also under full control.
- Pay Per Action- Paid advertising is referred to as Pay-Per-Click as the advertisers are required to pay for only the clicks they receive. The traffic from paid search is also: the position “doubly targeted” as the keywords need to be typed and the person searching will then decide on opening the link or not.
- Free exposure- As the advertisers must pay only for each click, the brand name of an organisation gets free exposure. This makes paid search ideal for brand campaigns.
- Reliable- The single most crucial reason why SEM is preferred is due to its effectiveness. US advertisers spend more than the US $12 billion on paid advertisement per year.
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